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We deliver comprehensive data analysis and strategic research.
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Number of paid Tv subscribers in Nigeria and Africa
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Market Research and data collection
Market research and data collection are vital for grasping target audiences, industry trends, and competitors. These insights drive strategic decisions, enabling businesses to adapt, innovate, and stay ahead in dynamic markets.
Business Analysis and Growth Tactics
SME analysis entails evaluating strengths, weaknesses, opportunities, and threats. Growth tactics include diversification, operational optimization, digital expansion, customer loyalty, and strategic partnerships for sustained competitiveness.
Social impact assessment
Social impact assessment evaluates the effects of projects, policies, or programs on communities and stakeholders. It helps identify potential risks and benefits, ensuring responsible decision-making and sustainable development.
Stay ahead with our timely insights.
Improving subnational ease of doing business rankings to unlock regional prosperity
Nigeria, like the rest of the world, grapples with escalating economic challenges stemming from the lingering effects of the COVID-19 pandemic, heightened geopolitical tensions in Europe and the Middle East
Pay TV versus Streaming Platforms? Which will win Nigerian’s String Pocket?
In the constantly evolving landscape of entertainment and media (E&M), an uncontrollable shift is reshaping how Nigerians consume content, especially via Pay TVs …
Hunger games and Harvesting hope: Navigating Nigeria’s food crises
The specter of acute hunger looms, heckling down on a nation brimming with vast resources and potential opportunities. Nigeria is grappling with severe socio-economic challenges that endanger its economic growth, human capital, and overall development.
Data Center
Real people are always at the heart of our data.
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People around the world participate in our panels
Backed by real people, our global panels provide critical data validation and ensure representation.
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Business owners power our business globally
Get unparalleled insights about products segmentation and brand market share of competitors
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Capacity building workshops, training programs,
- Conduct comprehensive impact evaluations to assess the effectiveness and outcomes of social programs, initiatives, or interventions.
Our projects
Nigerian Banking Industry
The research focused on analysing the banking landscape in Nigeria, particularly examining the transformations it underwent post-consolidation. This period witnessed the sector navigating through various challenges and milestones, largely driven by regulatory reforms, ultimately shaping its present progressive state.
Lagos Good Schools Guide
Lagos Good Schools Guide was designed with the primary objective of assisting parents and guardians in making informed decisions regarding the best private schools in Lagos for their children.
Business Case for Investing in Gombe State
The research evaluates major social and economic indicators of the 36 states, providing a thorough understanding of the economic, social, and developmental landscapes of each state. It also examines state budgets to understand spending patterns and resource allocation strategies, as well as detailed analyses of sectoral allocations in areas such as education, healthcare, infrastructure, and agriculture
Our mission is to empower businesses with actionable insights through comprehensive data analysis and strategic research, with a focus on innovation and excellence.
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- Market Research & data collection
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- Social impact assessment
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