Nigeria’s fast-moving consumer goods (FMCG) sector, one of Africa’s largest, encompasses the production and sale of essential items such as food, beverages, personal care, and household products. The sector is a key driver of economic activity, fueled by the country’s youthful and increasingly urban population whose consumption patterns are evolving. However, the industry faces significant challenges, including a highly price-sensitive market, as 63% of Nigerians were classified as multidimensionally poor in 2023.